Hello friends! WE’RE BACK!
It has been quite some time since our last post, and we are ready to rock in 2022 with more fun stories, tips, recipes, BTS info & more!
Amidst the difficult landscape of 2020-current, good news and reasons to celebrate have never been more sought after! We wanted to pick up our blog again by kicking off with a positive note. You know the saying, “3rd time’s a charm?” Well, it seems things happened for us in sets of THREE! Here are THREE highlights from 2021 that brought us joy and that we are thankful for…
#1 THREE new additions to the WineSociety Family!
Wow what a year! Things have never been so busy and our hearts are filled with love and joy for our growing family!
1. Armani Veloce, our miracle baby!
Welcomed into this world March of 2021, Armani lived up to his middle name “Veloce” (meaning “fast” in Italian) by arriving 4 weeks early! He is definitely keeping mama busy, but is such a joy and blessing!
2. The launch of our 250mL cans!
I will never forget going to our canning just 2 days after delivering Armani! WineSociety is my other baby and had to be there for their first debut off the line!
3. Roman our new GIANT puppy!
If life wasn’t busy enough, my husband somehow convinced me to bring home this 40lb 4-month-old Giant Schnauzer! Roman is a big puppy but also has a big heart!
#2 THREE new markets & THREE major retailers!
Despite the hardships endured these past two years, we have been able to continue to deliver on our mission to bring a taste of wine country to households across America! (No corkscrew required!)
In addition to Whole Foods & Walmart that launched in 2020, we are so excited for the rollout of Meijer and the addition of 3 new states! By January 2022, we will be in over 200 Meijer locations across Michigan, Illinois, (and our 3 new markets...) Indiana, Ohio & Kentucky! WineSociety is now even more accessible with presence in 10 states across the US! We also introduced our zip code locator to make it easier to find a location near you!
#3 THREE new programs!
1. A CHANCE for Breast Cancer Awareness giveback programGiving back is something very important to us, but it can take some time to find the right cause and timing, especially as small company. In 2021, we coincidently sponsored several local events for breast cancer awareness. We received such positive feedback which caused us to explore the idea further. As a woman owned company, and family members who had battled cancer, it was the perfect pair! In October we launched our first official give back program - “Our CHANCE for Breast Cancer Awareness.”
2. Wine for Weddings!
Our hearts went out to the thousands of brides who had to reschedule, scale back and/or re-plan their big day. Many had to change venues and opt for outdoor locations in efforts to be as safe as possible. We had done a few weddings in the past, and remembered how beautiful our canned wine paired with the wedding decor. We also wanted to find a way to help these brides. In 2021, we launched our “Wine for Weddings” program where brides could purchase our wine at wholesale cost and have the opportunity to apply for our sponsorship program! It was also perfect timing as we partnered up with David’s Bridal!
3. WineSociety Influencer CLUB!
With WineSociety spanning across 10 markets and our team based in CA, we wanted to find a way to connect with each of our markets on a more regular basis. In 2021, our influencer CLUB was born! Starting with an influencer per major city, they will share their experiences with WineSociety, suggest pairings & recipes, give reviews and help customers know where to find us. Sound like something you may be interested in? Email us friends@winesociety.com or send us a message on instagram @winesocietylife
Reflecting on the past 2 years, we have given it our all by “thinking outside the bottle” to endure through these hardships and deliver on our mission. It’s amazing how many good things surfaced through these challenging times, and those we are so thankful for. We also thank all of you for your support and ask that you continue to share the love and think of WineSociety for your next dinner at home, picnic in the park, day at the beach or gifting needs. We are here for you, anytime, anywhere!
CHEERS!