WineSociety - your modern wine club
This week’s Wine Wednesday installment is all about our subscription model. We wanted to get into the nitty gritty of why we chose to be direct-to-consumer, and why we think wine delivered straight to your door at your desired frequency is the future of wine consumption and consumerism.
WineSociety as Direct-to-Consumer
Before we started WineSociety.com, we noticed that a lot of industries we churning out brands that sold directly to the customer; no department store needed, no small niche boutique or health food store, just plain old .com delivery. It seemed as though consumers were investing more time in shopping for goods that came with an experience, whether that be branded packaging or personalized notes, customers were being savvy with their finds and spendthrifts when their ideal product was found. Much the same can be said about the way in which people are buying and consuming wine.
“consumers were investing more time in shopping for goods that came with an experience.”
Fast forward a year and some change and we have seen a rise in companies offering a direct-to-door service that aids in the age of convenience, and allows millennials to cultivate an even simpler and more convenient life. When we decided on selling straight to our customers, we knew that we wanted our product to feel like an amazing well-rounded experience from start to end. From unique packaging to thoughtfully designed labels, we knew that if our wine lovers were investing their money and time with us, we wanted to give them, in return, a memorable experience that they couldn’t help but want to share!
Our focus was to bring a little bit of the Napa Valley into the homes of those who truly value convenience, simplicity and experiential consumerism. Allowing them to save time and energy, and giving them more reasons to bond with family and friends.
WineSociety as a Subscription Service
When we set out to launch our subscription service, we knew that we were tapping into a whole new market of customers who bought and consumed goods, differently. From millennials to the Midwest, we saw a pattern taking shape as technology became second nature. If you could order something from your phone, to arrive the next day, of course, you would jump at the chance to have everything delivered to your door.
“We were tapping into a whole new market of customers who bought and consumed goods, differently”.
Forbes.com backed up this theory on exactly why people were investing in the same products that are available in store, but were being sold a different way. "To succeed long term, you must remember your customers are humans, driven by deep needs and desires. While data is critical, it's most important that our work is rooted in the psychographics of customer and the emotional arc of [their] experience. Ultimately, the most powerful customer experiences are rarely functional. The products we love most are those that have a real emotional benefit we come to depend on." We wanted to tap into that resonating emotion that people feel day to day, we wanted to become the wine that people turn to, no matter what the occasion.
“Ultimately, the most powerful customer experiences are rarely functional. The products we love most are those that have a real emotional benefit we come to depend on."
Our differentiator in an industry of wine-to-your door is very much our non-traditional approach, premium packaging and simple ordering experience. There is no survey with a host of questions asking what you like or dislike, and there is no complicated curation experience. All you have to do is pick one of three wines you like, and how often you'd like them. Our product is delivered directly to your door either once a month, every other month or quarterly with free shipping. You can choose one box of one type, or you can choose a variety pack offering three reds (TEMPT), three whites (FATE), and three rose's (CHANCE). Besides the simplicity, our subscribers also benefit from being able to order from our limited edition runs like PLEASURE, Premium Gamay Wine, that will be released this month! Trust me, you won’t want to miss out!
Our wine case is a beautifully constructed box that has been thoughtfully designed, with intricate details in mind, (learn more from last week's design story here). From little messages in our wine caves, that let you know the best pairing for everyday life, to our sustainable can than can be recycled, our entire value proposition is to do things differently. We wanted to make the entire process extremely easy for the customer, as well as fun. Plus, we put wine in a can, so of course, we are turning the entire industry on its head with what we offer. We're making it super easy so all you have to do is sit back, relax and enjoy your wine.